ppc company
Google Ads & PPC
Management Services
At Lighthouse Digital we offer Google Ads management for businesses wanting an increase in traffic to their website. Our PPC specialists have years of experience in delivering consistent results maintaining a healthy ROI.
Google Ads are extremely effective when managed correctly. Our data lead approach ensures your getting the correct results based on your particular ad spend. We have three popular packages for PPC management based on ad spend size so get in touch for a quote today.
ppc planning
Ad Objectives
First of all we discuss with you your objectives for paid advertising and what you’d like to achieve. From here we get a better understanding of your business how we can tailor-make our PPC services to your needs.
overview
PPC Strategy
Once we are confident in understanding your needs as a client, we will create a strategy document for you to look through. If everything meets your requirements, we can then begin creating or adjusting your ad campaigns and ad groups.
who to target
Audiences
Google Ads allows you to target specific demographics and audiences based on a variety of factors. From here we can implement PPC targeting to those most likely to convert should you have a particular target demographic.
creative borrowing
Competitor Analysis
We can research what is working for your competitors and take what is working well and improve on the areas that aren’t. This can lead to a better-optimised ad campaign that’ll see your ads outperform your competition.
keyword focused
Ad Copywriting
Creating the perfect ad copy is essential in order to rank in the top spots for your given keyphrases. Our PPC specialists can create the perfect ads and ad groups in order to push the correct customer to the correct landing page.
your goals
PPC Tracking
We report back every month on what progress has been made. By using conversion tracking and other methods we can show you exactly what customer has come from where.
PPC Protection
We Are Partnered With Clickshield Ad Protection
A common question we are often asked is “can our competitors click on our ads to waste our budget?”. The answer is yes but for the most part this isn’t an issue as Google has detection methods in order to stop repeat malicious clicking. There is however an exception.
If you have a competitor hellbent on disturbing your ad campaign, some of your ad budget could be being wasted. This is why our partners at Clickshield developed software that allows users to monitor suspicious ad clicking and automatically block fraudulent IP addresses. We monitor all our campigns with Clickshield free of charge.
Our Services
Our Most Popular
PPC Management Packages
Every business is different and requires different PPC strategies in order to be effective. Here are three of our most popular price ranges for the PPC services we offer. For small businesses that wish to manage their account themselves, we offer a one-off consultation and account set up for £599. This is perfect for businesses with a very small ad spend that wish to maintain their account in house. For more details on this package please contact us.
Small Business
£350pm
Perfect for small businesses with an ad spend up to £2500pm
- Website Analysis
- Competitor Analysis
- Keyword/Keyphrase Research
- SEO Strategy
- Google My Business Optimisation
- Directory Listing
- Google Search Console Setup
- Onsite SEO
Percentage Of Ad Spend
15%
Perfect for medium to large businesses with a monthly spend between £2501pm - £10,000pm
- Website Analysis
- Competitor Analysis
- Keyword/Keyphrase Research
- SEO Strategy
- Google My Business Optimisation
- Directory Listing
- Google Search Console Setup
- Onsite SEO
Percentage Of Ad Spend
12%
Perfect for large businesses with a monthly spend between £10,000pm +
- Website Analysis
- Competitor Analysis
- Keyword/Keyphrase Research
- SEO Strategy
- Google My Business Optimisation
- Directory Listing
- Google Search Console Setup
- Onsite SEO
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